Many consumers search for businesses on their smartphones and other mobile devices. If your website is not responsive to these devices, you are making a terrible first impression. This is because websites built for computer screens look great, but the size and shape of a smartphone screen is different from that of a laptop. Therefore, it is crucial to make your site responsive.
One of the first steps in creating an engaging website for your small business is to determine who your target audience is. There are many types of websites, and some are stylish and hip, while others are more corporate-looking. The problem with many websites is that they try to please too many types of customers at once. As a result, they look muddled.
When creating a website, keep the design clean and simple. Visitors will quickly abandon a website if they can’t understand what it’s about within seconds. Many small business owners tend to pack too much information on the homepage, which makes the site take longer to load and confuses visitors.
Squarespace is one of the best website builders for small businesses. This platform is best for small businesses that are looking for style and substance. It was recently reviewed as the best small business website builder, and has a score of 4.7 out of 5. Among its features, Squarespace has a sophisticated editor and a mobile-friendly editor.
If you don’t have the technical skills, you can also opt for Wix’s unlimited plan. Wix Unlimited has a very low price and comes with $300 in ad vouchers, which can help you promote your small business site. Wix also offers great customer support and in-editor help.
Small business website builders should also have strong SEO features. Optimising a website for search engines will bring more people to it. Wix’s SEO Wiz feature asks you questions about your business and generates an SEO plan for you. It also comes with social media integration.
Choosing a theme is the first step. Once you’ve decided on a theme, you should choose a logo and typeface. You can also use a logo or other design elements that are related to your business. Keep in mind that the design of your website is an integral part of your branding and marketing.